Crafting your Department or Program brochure
To better assist our campus community in promoting themselves, the Office of Public Relations and Marketing has created a templated guide to providing copy and assets for your next print publication.
Research shows that the most influential information resource for prospective students is right here at apsu.edu. Since users now have a wealth of information at their fingertips through their mobile phones, the need for robust print publications has decreased. The primary goal of your print handout should be to drive traffic to your web page. In other words, we don’t have to include every detail about your initiative in print -- only the most important points to entice them to learn more online.
In prioritizing your content, we recommend focusing on answering the following questions:
- Why should a person choose your program at Austin Peay?
- What interests might they have that makes them a good fit? What does APSU have to offer that other schools might not?
- What will they learn?
- What themes will be explored? What are some examples of recently completed projects or research?
- What classes will they take?
- You may choose to include example topics or a chart of the program’s major core.
- Which concentrations/minors are offered?
- Include a brief explanation (1-2 short sentences) with each if necessary.
- What are the career outcomes for these majors?
- What are some potential job titles for graduates? What is the job market like? Salary expectations?
Including one or more student storytelling profiles is also recommended to allow prospective students to hear a unique experience from someone in their peer group. These can be as simple as a student portrait with related quote, and the OPRM team is happy to help gather and produce this content.
Please download the following files to better visualize how the content is used and use them as examples to help guide your own copy:
Other resources to consider before you initiate your publication is graphic design help. Once you have crafted copy using the template as a guide, you can send your publication copy, photos and quotes to APSU Printing Services to develop your branded publication.
Have budget constraints or in a time crunch? Consider a budget-friendly and cost-effective postcard. It meets the same goals as the brochure—leading prospective students to your website. Examples of postcards for handing out at events such as R.O.W. are here to help get you started.