Video Production: Guidelines and Intent Form

Use this page to plan and submit your video project. It has two parts:

• Guidelines: branding, dress, technical specs, content, approvals, and a pre‑production checklist.

• Intent Form: a short submission to start a conversation with Marketing so we can advise on brand alignment, accessibility, and timelines.

Guidelines

• Use only current, approved university logos

• Ensure all visible graphics and backgrounds feature current branding

• Avoid showing outdated university materials or signage

• Students should wear neutral or university-branded clothing

• No competing university/college logos or branding

• Avoid clothing with prominent logos/text unrelated to our institution

• Record in high definition (1080p minimum)

• Use good lighting and clear audio

  • Use window lighting to highlight your subject, being mindful of anything distracting in the background (Trash cans, cluttered desks, off-brand colors etc.)

  • Turn off fans or air conditioners to limit background noise, if possible

• Keep videos concise (2-3 minutes recommended)

• Include captions for accessibility

• Record horizontally, keep subjects centered (footage can then be cropped to vertical for social media use later on if needed)

• Focus on authentic, genuine student experiences

• Maintain professional background settings

• Avoid mentioning specific years that could date the video

• For testimonials, avoid scripted responses (subjects will try to stick to their memorized script, which feels inauthentic)

• Submit rough cuts for initial review

• Final approval required from Hannah Eden, Director of Marketing

• Allow 5-10 business days for review process

• Submit with details about filming location, student information, and intended use

• Verify current branding guidelines

• Scout location for appropriate backgrounds

• Review student wardrobe choices

• Prepare interview questions

• Obtain necessary release forms

Intent to Create a Video (Submission Form)

Before you begin production, submit the form below to let us know about your project. This helps us advise on brand alignment, accessibility, and timelines, and ensures a smoother approval process.