Guidelines for Use of AI-Generated and Edited Images

Purpose and Scope

These guidelines establish clear parameters for using AI-generated or significantly edited images across university communications and the APSU website.

Guidelines for Specific Image Categories

Images Representing APSU Community Members

• Definition: Includes photographs of employees, students, alums, and any identifiable members of the APSU community

• Guideline: AI-generated or AI-edited images of known persons should not be used on the APSU website or in official university communications

• Rationale:

  • Integrity: AI-generated images are not true representations of individuals, even if they look similar.

  • Credibility: AI-generated images often contain inconsistencies that viewers can detect, which could undermine the university's credibility.

  • Consistency: The Faculty/Staff Directory uses official APSU headshots. Using different AI-generated images of the same individuals elsewhere creates confusion.

• Alternative: Faculty or staff members who need updated headshots can schedule a professional photo with PR & Marketing: https://www.apsu.edu/photography/headshot-request.php

Images Incorporating APSU Logos and Brand Elements

• Guideline: Images that alter APSU logos or Unit Identifiers without authorization from PR & Marketing should not be used.

• Resource: For proper logo usage, see the APSU Brand and Identity Guidelines

Images of Campus, Buildings, or APSU Property

• Guideline: AI-generated or significantly altered images of campus, buildings, or APSU property should not be used on the APSU website.

• • Exception: Professional architectural renderings by University Construction and their authorized vendors are permitted.

Images Representing Concepts or Ideas

• Guideline: Generative AI images illustrating ideas, concepts, providing decoration, or used in flyers are permitted, provided they:

  • Follow accessibility guidelines per WCAG 2.1 AA

  • Comply with APSU Brand and Identity Guidelines

  • Are approved by the department/office's supervisor

Compliance and Resources

These guidelines align with APSU Policy 1:029 on Generative Artificial Intelligence at APSU.

Contact the Office of Public Relations & Marketing for questions regarding these guidelines.

Related Links

• APSU Policy 1:029 - Generative Artificial Intelligence at APSU

• APSU Brand and Identity Guidelines

• Copyright Information

• Accessibility Guidelines (WCAG 2.1 AA)