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GRADUATE PROGRAMS

The Master of Arts in Communication Arts Degree

 
THE DEPARTMENT OF COMMUNICATION M. A. IN COMMUNICATION ARTS RANKED IN THE TOP 30 IN THE NATION BY AFFORDABLE COLLEGES ONLINE
Contact: Rob Baron, Ph. D., Graduate Coordinator
Phone:  (931) 221.6819
Office:  MX 246
Email:  BaronR@APSU.edu
 
Program Description:  The Department of Communication offers four different programs in our M. A. program for graduate students. These include the Corporate Communication,and General Communicaiton specializations as well as the Marketing Communication and Media Management concentrations.  All specializations and concentrations require a total of 34 semester hours to complete.
 
Admission Requirements:  Minimum of 2.5 cumulative undergraduate GPA, acceptable completion of the GRE (verbal and quantitative tests only.)  No GRE required for students with 3.5 and above undergraduate cumulative GPA.
 
Graduate Assistant Requirements:  Minimum of 2.75 cumulative undergraduate GPA, admission to the M. A. in Communication Arts program, and 3 additional letters of recommendation attesting to student's likelihood of success as a graduate assistant and expertise in an area of communication from former college professors and/or communication professionals.
 
Specializations and Concentrations in the Master of Arts Degree in Communication Arts:  We offer two specializations and two concentrations in the M. A. in Communication Arts. 
 
Specializations (Corporate and General Communication) are areas of graduate study within the M. A. program leading to the Master of Arts degree in Communication Arts, but the titles of the specializations are not posted on either the student's diploma or transcript.  All that is listed is the M. A. in Communication Arts.
 
Concentrations (Marketing Communication and Media Management) are specialty areas of study focusing on professionally-oriented subject matter that are identified by name and listed by name on a student's diploma and transcript in addition to the Master of Arts degree in Corporate Communication.
 
Specializations
The Corporate Communication specialization prepares graduate students for careers in the corporate communication setting and includes coursework specialty classes in advertising, broadcast media, e-commerce, feature writing, marketing communication, public relations, social media, and web design.  These courses strengthen professional communicator skill sets in a management approach to corporate communication.  Only the research paper option is available in this specialization deliverable in an all online degree program format in the Desire To Learn Web environment.
 
Admission to Candidacy & Program of Study for Corporate Communication Form

Core Classes (13)

  • COMM 5001, Proseminar in Communication (1)
  • COMM 5000, Communication Research Methods (3)
  • COMM 5030, Applied Communication Theory (3)
  • COMM 5600, Integrated Corporate Communication (3)
  • COMM 5650, Communication Law (3)

Research Requirement (3)

  • COMM 5950, Research Paper (3)

Select 6 courses (18 semester hours) in consultation with your advisor from the following classes:  

  • COMM 5020, Organizational Communication (3)
  • COMM 5050, Public Relations (3)
  • COMM 5060, Communication and Public Opinion (3)
  • COMM 5100, Marketing Communication Strategies (3)
  • COMM 5110, Leadership and Communication (3)
  • COMM 5150, Advertising and Media Strategies (3)
  • COMM 5210, e-Communicaiton Strategies (3)
  • COMM 5300, Consumer and Audience Behavior (3)
  • COMM 5350, Media Management (3)
  • COMM 5400, Politics and Mass Media (3)
  • COMM 5500, Video Production Criticism (3) [on-campus only]
  • COMM 5710, Ethics in a Changing Environment (3)
  • COMM 5720, Social Media Theories and Practices (3)
  • COMM 5730, Web Content Management (3)
  • COMM 5800, Persuasion and Social Change (3)
  • COMM 5810, Race, Gender, and Mass Media (3)
  • COMM 5900, Topics in Communication (3)
  • COMM 5920, Economics of the Mass Media (3)
The General Communication specialization permits graduate students working with an adviser to establish a communication graduate program to meet their specific needs as a professional communicator.  All communication graduate courses area available to help strengthen professional communicator skill sets leading to a professional career. Both a thesis (6 semester hours) and research paper (3 semester hours) options areavailable in this specialization which is deliverable in an all online degree program format in the Desire To Learn Web environment.
 
 
Admission to Candidacy & Program of Study for General Communication Form

Core Classes (10)

  • COMM 5001, Proseminar in Communication (1)
  • COMM 5000, Communication Research Methods (3)
  • COMM 5030, Applied Communication Theory (3)
  • COMM 5650, Communication Law (3)

Research Component Options (3 or 6)

  • COMM 5950, Research Paper (3) OR
  • COMM 599A and B, Thesis Writing (3, 3)

Select 5 (15 semester hours) or 6 courses (18 semester hours), depending on your chosen research component option, in consultation with your advisor from the following classes:

  • COMM 5020, Organizational Communication (3)
  • COMM 5050, Public Relations (3)
  • COMM 5060, Communication and Public Opinion
  • COMM 509A, International Communication:  General Communication (3)
  • COMM 5100, Marketing Communication Strategies (3)
  • COMM 5110, Leadership and Communication (3)
  • COMM 5150, Advertising and Media Strategies (3)
  • COMM 5210, e-Communication Strategies (3)
  • COMM 5300, Consumer and Audience Behavior (3)
  • COMM 5350, Media Management (3)
  • COMM 5400, Politics and Mass Media (3)
  • COMM 5500, Video Production Criticism (3) [on-campus only]
  • COMM 5600, Integrated Corporate Communication (3)
  • COMM 5710, Ethics in a Changing Environment (3)
  • COMM 5720, Social Media Theories and Practices (3)
  • COMM 5730, Web Content Management (3)
  • COMM 5800, Persuasion and Social Change (3)
  • COMM 5810, Race, Gender, and Mass Media (3)
  • COMM 5900, Topics in Communication (3)
  • COMM 5920, Economics of the Mass Media (3)

 

 
Concentrations

The primary purpose of the Marketing Communication concentration in the M. A. in Communication Arts degree  is to provide a state-wide opportunity for professional integrated marketing communication professionals (including advertising, marketing communications, personal sales, public relations, and sales promotion) to receive leadership and advanced training through an all online program for management level positions in this communication industry today.

Admission to Candidacy & Program of Study for Marketing Communication Form

Core Courses (19)

  • COMM 5001, Proseminar in Communication (1)
  • COMM 5000, Communication Research Methods (3)
  • COMM 5020, Organizational Communication (3)
  • COMM 5030, Applied Communication Theory (3)
  • COMM 5100, Marketing Communication Strategies (3)
  • COMM 5110, Communication and Leadership (3)
  • COMM 5650, Communication Law (3)

Research Component (3)

  • COMM 5950, Research Paper (3)

Select 4 courses (12 semester hours) with approval of your advisor from the following classes:

COMM 5050, Public Relations (3) COMM 5060, Communication & Public Opinion (3) COMM 5150, Advertising & Media Strategies (3) COMM 5210, e-Communication Strategies (3) COMM 5300, Consumer & Audience Behavior (3) COMM 5400, Politics & Mass Media (3) COMM 566A, Special Topics in Graduate Communication (3) [depending on the topic as approved by advisor] COMM 5710, Ethics in a Changing World (3) COMM 5720, Social Media Theories & Practice (3) COMM 5730, Web Content Management (3) COMM 5800, Persuasion & Social Change (3) COMM 5810, Race, Gender, & Mass Media (3)
 
The Media Management concentration in the M. A. in Communication Arts is delivered in 8-week sessions available online, except for those courses noted below as available on-campus only.  The 8-week sessions permit students to take two courses each 8-weeks or four courses per semester without any class overlap.  This program offers broadcast (radio and television station) and cable franchise systems (cable TV) employees to receive advanced training needed for executive management positions in the electronic communication industry today.
 
Admission to Candidacy & Program of Study for Media Management

Core Courses (16)

  • COMM 5001, Proseminar in Communication (1)
  • COMM 5000, Communication Research Methods (3)
  • COMM 5030, Applied Communication Theory (3)
  • COMM 5350, Media Management (3)
  • COMM 5650, Communication Law (3)
  • COMM 5920, Economics of the Mass Media (3)

Research Component (3)

  • COMM 5950, Research Paper (3)

 

Select 5 courses (15 semester hours) from the courses listed below with the approval of student's advisor:

  • COMM 5020, Organizational Communication (3)
  • COMM 5050, Public Relations (3)
  • COMM 5100, Marketing Communication Strategies (3)
  • COMM 5110, Leadership and Communication (3)
  • COMM 5150, Advertising and Media Strategies (3)
  • COMM 5210, e-Communication Strategies (3)
  • COMM 5400, Politics and Mass Media (3)
  • COMM 5500, Video Production Criticism (3) [on campus only]
  • COMM 566A, Special Topics in Graduate Communication (3) [depending on the topic as approved by advisor]
  • COMM 5710, Ethics in a Changing Environment (3)
  • COMM 5720, Social Media Theories and Pratices (3)
  • COMM 5800, Persuasion and Social Change (3)
  • COMM 5810 Race, Gender and Media (3)