Each platform has its own personality and needs a unique approach.
Always remember to treat each platform differently according to their unique user abilities. As a smaller sub-brand account for APSU, it's better to first build an audience on the one platform that will best fit your goals.
What's in a platform?
Twitter is the best platform to find out what's happening in the world and what people
are talking about right now.
Some of the best ways to drive engagement are Twitter polls, posting about your events,
retweeting content from related accounts and replying to tweets from audience members.
Facebook is the platform where users personally connect with family, friends and brands.
Raw and live videos are extremely popular on this platform.
Below is an example of a recently successful post where the APSU account shared a
fun photo another user had included in their positive review of the University.
Instagram users celebrate and enjoy some of the most visual content social media has
to offer. This platform became a giant in relation to the advances in mobile phone
photography and editing.
In the example below from the official Austin Peay Instagram account, we have used
almost entirely professionally-shot photography. With the right editing and posting
strategy, phone photography can be just as successful as in these examples.
Instagram Stories are similar to Snapchat. People use it to document in the moment
or feature things they normally wouldn't put on their main account feed. It's a great
place to promote and cover fun events.
In these examples below from the Austin Peay Instagram account, we have a student
takeover from a high-achieving student showing off an internship, and then an Instagram
poll where users answered a quick question about what they were most excited about
for the upcoming semester.
YouTube is a place for users to learn and be entertained.
In the example below, we have featured another high-achieving student with a video
about his college experience and how Austin Peay prepared him for his post-graduation
endeavors.