Email Communication Channels
Choosing the right email channel is essential for ensuring your message reaches the intended audience, whether it’s a critical university update or a department event. This page provides a side-by-side comparison of all official mass email channels at Austin Peay State University. Use this overview to select the channel that best fits your needs. Each channel name below links to a dedicated page with full details and instructions.
Channel Comparison Table
| Channel | Purpose | Primary Audience | Frequency | Approval Required |
|---|---|---|---|---|
| The Gov Says | Critical, time-sensitive university-wide announcements; designated signature university events only. | All students and/or employees, the public | As needed (rare) | Formal request to PR & Marketing |
| President's Corner | Official messages directly from the university president. | All students and employees | As needed | President's Office coordinated with PR & Marketing |
| Governor's Guide | Primary channel for weekly student announcements, events, deadlines, and resources. | All students | Weekly | Submit per guidelines; curated content |
| FYI | Primary channel for weekly employee news, events, HR updates, and professional development. | All employees | Weekly | Submit per guidelines; curated content |
Need to send information out to your department or unit? Check out our Departmental/Unit Communications page to learn more.
When to Use Each Channel
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The Gov Says: Only for urgent or critical information requiring immediate community-wide awareness or action.
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FYI Newsletter: For campus-wide employee updates, recurring news, or events relevant to faculty/staff.
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Governor’s Guide: For student-focused updates, opportunities, and deadlines.
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Department/Unit Email: For communications limited to a specific group, unit, or program (not for general campus-wide news).
Be sure to visit our page on promoting events to learn how you can effectively share your campus events with the community!
Need More Guidance?
Explore each channel’s dedicated page to learn about content guidelines, submission
deadlines, approval processes, and examples.
If you’re still not sure which channel is right for your message, contact Public Relations & Marketing at news@apsu.edu or 931-221-7868 for assistance.