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University Colors

The color standards that apply to the Austin Peay identity are detailed here. The colors should never be altered from the numbers specified below. NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide may not match the actual Pantone® colors. When specifying colors, refer to the Pantone® number for accurate color reproduction. A supplementary secondary set of colors has been selected to complement the primary color palette. The colors shown in this palette are the only others available for use.

Color Palettes


These colors should comprise the major components of your design. They are the primary elements of the University brand and should be represented as such.

APSU Red
Pantone 200 | Red
CMYK: 0, 100, 65, 15 | RGB: 196, 30, 58 | HTML: #C41E3A
APSU Black
Black
CMYK: 0, 0, 0, 100 | RGB: 0, 0, 0 | HTML: #000000
APSU Light Gray
Pantone 429 | Silver Gray
CMYK: 6, 0, 0, 34 | RGB: 173, 175, 170 | HTML: #ADAFAA
APSU White
White
CMYK: 0, 0, 0, 0 | RGB: 0, 0, 0 | HTML: #FFFFFF


These colors should be used to accent the primary palette above. Colors in this palette should comprise no more than about 10 percent of your design.

APSU Dark gray
Pantone Cool 10 | Dark Gray
CMYK: 0, 0, 0, 75 | RGB: 99, 100, 102 | HTML: #636466
APSU Yellow
Pantone 107 | Yellow
CMYK: 0, 0, 92, 0 | RGB: 251, 225, 34 | HTML: #FFF21F
APSU Light Teal
Pantone 325 | Light Teal
CMYK: 57, 0, 23, 0 | RGB: 100, 204, 201 | HTML: #64CCC9
APSU Teal
Pantone 7475 | Dark Teal
CMYK: 69, 12, 30, 36 | RGB: 72, 122, 123 | HTML: #487A7B