University Identity and Branding
As part of our team at Austin Peay State University, you’re in a position to help bring our story to the world. And what a story it is. As you know, our mission is all about empowering students to be 21st-century leaders. And we do that by providing a learning experience founded upon quality and challenging academics, collaboration among unique individuals, innovating new ways to solve serious problems, approaching life with a global perspective and always coming together in spirit to celebrate who we are.
This guide is meant to provide some direction to employees and affiliated partners
on how to effectively and consistently convey Austin Peay’s story through the appropriate
use of messaging, design, photography and logo. Remember, no matter how extraordinary
our story is, if we aren’t disciplined, focused and consistent with how we tell it,
it’ll be hard to break through to our intended audiences.
University Logos
Austin Peay’s logos and wordmarks were created in a number of ways to work with maximum effectiveness across a wide variety of purposes and applications. The specific execution and medium being used will help determine which version of the logo to use.
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Use this version of the logo when the space is horizontal or when its flush left alignment is the most appropriate for its application. |
Use this version of the logo when the space is more vertical than horizontal or when its centered orientation is the most appropriate for its application. |
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Full Logo Horizontal Black - EPS Full Logo Horizontal Black - PNG Full Logo Horizontal Red - EPS Full Logo Horizontal Red - PNG |
Full Logo Vertical Black - EPS Full Logo Vertical Black - PNG |
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Unit Identifiers
Unit Identifiers are for situations requiring identification of a department, program or function. To access and download your Unit Identifier please open the link below and use the search bar in the top right corner to search for your area by name.
If you do not see the Unit Identifier needed please email logoapproval@apsu.edu.
To learn the proper uses and rules of the Unit Identifiers and to see examples please see the Brand Guide linked at the top of the page.
