Why Study Marketing Communication
Potential students for this program come from a broad variety of backgrounds. Potential interests include: public relations, professional communication, writing, graphic design, content creation, social media.
Professional communication skills are increasingly in demand across all aspects of the workforce. Our MA in Communication Arts program will allow you to earn those skills through an all online program. Our program will provide you with hands on experience from the day you log in to your first class. The Austin Peay State University Department of Communication offers four degree programs for its Master of Arts in Communication Arts. Through the Department of Communication’s M.A. programs, students gain the ability to apply communication theories and concepts to real world communication challenges. Students work to complete the program at their desired pace, with classes in convenient 8-week terms. The program offers a diverse array of electives to give students a great deal of flexibility in designing their own program of study. The M.A. in Communication Arts provides students an opportunity to develop the skills they will need to pursue careers such as public relations, marketing, advertising, media management, human resources, strategic planning, media production, and non-profit work. Students also have the option to complete a master’s thesis to help prepare for eventual doctoral studies. The Communication Arts MA programs are entirely online and admit for all terms through APSU’s Clarksville Campus. The curriculum is designed with the needs of a wide variety of students in mind. The program allows currently employed professionals to fit classes to their busy schedules, as well as offering traditional students the opportunity to complete the degree in a more traditional two-year time frame
An all-online degree program that adapts to the needs of students; Work with an advisor to find the classes that best match your career goals; Choose electives that help you to develop your professional skills and interests; work with a faculty mentor on your capstone final research project.
Our faculty have decades of collective experience in the professional communication industry. Learn from faculty with experiences including: PR manager, department administrator, social media manager, journalist, news producer, filmmaker, and podcast producer.
What will I Learn
- Applied Communication Theory
- Research Methods
- Mass Media Law
- Public Relations
- Marketing Communication
- Social Media Theories and Practices