Requirements & Compliance

Austin Peay’s mass email communications are governed by clear requirements for who may send messages and how compliance is enforced. Following these expectations helps maintain clarity, security, and trust in university communication.

Who Can Send or Request Mass Emails?

• Vice presidents and the President’s Office (for university-wide announcements)
• PR & Marketing staff (for campus-wide or official announcements)
• Designated communication directors
• Department heads with communication director approval

Before sending or requesting a message:

• Review the targeted channel’s requirements
• Obtain all necessary unit/department approvals
• Ensure your message is directly connected to university business

Compliance & Enforcement

PR & Marketing monitors all mass email activity to ensure compliance with policies and standards.

• Monitoring: All mass email requests and distributions are reviewed for eligibility, content quality, and adherence to accessibility and branding standards.
• Non-compliance consequences:
  • Denial of email requests
  • Requirement of additional training
  • Temporary suspension of email privileges
  • Escalation to a supervisor or dean

Appeals

If you disagree with an enforcement decision, you may submit a written appeal to the Chief Marketing and Communications Officer, including a clear explanation and supporting documentation.

Need help with protocols or approval?

Contact your communication director or PR & Marketing at news@apsu.edu or 931-221-7868 for support or to request training.