Why study Marketing
A marketing degree equips students to analyze data and develop creative solutions to meet business and consumer needs. These solutions include product design, pricing, promotions, and distribution.
Students will learn to identify solutions for various services and global markets. Potential careers include market research, social media marketing, retail management, and advertising.
Program Highlights
- Take advantage of experiential learning opportunities to learn from regional marketing leaders through site visits to places like the Grand Ole Opry and Hatch Show Print.
- Attend guest lectures, networking events, and more.
- Participate in undergraduate research collaborations with marketing faculty.
- Attend industry conferences and community-based learning events.
- Funding and scholarship opportunities allow students to participate in community events, conferences, and networking functions.
- Gain valuable career preparation and job search advice through direct access to the College of Business’s career readiness coach.
Faculty in this degree program are academically or professionally qualified and regularly publish their research in top academic journals for business. Many also have decades of real-world experience and work as consultants within the field.
What will I learn
- Critically analyze consumer behaviors to provide creative business solutions, such as analyzing demographics, psychographics, buying behaviors, and more.
- Demonstrate effective communication and analysis skills through data analysis, interpreting reports, presenting findings, and professional writing.
- Develop strategic promotional plans encompassing social media, email, content marketing, advertising, and more.
- Discover the ins and outs of effective marketing research.
