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Why study Marketing

A marketing degree equips students to analyze data and develop creative solutions to meet business and consumer needs. These solutions include product design, pricing, promotions, and distribution.

Students will learn to identify solutions for various services and global markets. Potential careers include market research, social media marketing, retail management, and advertising.

Program Highlights

Faculty in this degree program are academically or professionally qualified and regularly publish their research in top academic journals for business. Many also have decades of real-world experience and work as consultants within the field.

What will I learn

Sample Course Plan and General Education Requirements

Marketing Sample 4 Year Plan

General Education Core

Alexis Larkin

Alexis Larkin

Marketing major

Larkin has been involved in a number of campus organizations at Austin Peay, including serving as a Govs R.O.W. leader, assisting new students when they enroll in the University, as well as a Govs Ambassador and tour leader, helping prospective students gain the same appreciation for campus as she did as a high school student.

“I’ve made my way here at Austin Peay and I’m so comfortable with my life in Clarksville,” Larkin said. “Because I made the decision to come to Austin Peay, I have so many friends from places I’d never heard of back in Ohio, and I’ve been exposed to so many cultures and different ways of life that I wouldn’t have if I had chosen to stay home for school. “Making the decision to go away for school can be difficult because you have to be comfortable being on your own, but it has been so worth it for me.”