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Dr. Michael Shen

Michael Shen

Associate Professor

Management, Marketing, Gen Business

 
Ph.D., University of Alberta ('07)
M.S., Huazhong University of Science and Technology ('01)
B.S., Huazhong University of Science and Technology ('95)
Online Retailing, Marketing of Financial Services, Marketing Research

Shen, M., Choi, P., Li, J., Zhang, X., Han, J. (2019). How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study. Journal of Applied Business and Economics, 21(2), 101-110.

Shen, Y. (2018). Predicting The Talents needed In Coal Industry in China. Journal of Applied Business and Economics, 20(4), 2018.

Han, J., Shen, Y. "., Popkowski Leszczyc, P. (2017). Short- and Long-run Competition of Retailer Pricing Strategies. International Journal of Business, 22.