February 11, 2002
For the first time in its history, Austin Peay State University will host the annual Southeast Journalism Conference (SEJC) Feb. 21-23.
Each spring, SEJC gathers professionals and students from eight Southeast states and 60 universities to discuss new developments in journalism and to compete in myriad events. The focus of this year's conference is crisis journalism.
John Seigenthaler, founding editorial director of "USA Today" and chair and founder of Vanderbilt's Freedom Forum First Amendment Center, is the keynote speaker on Friday. Panelists include Demetria Kalodimos of Channel 4 News, Catherine Darnell of "The Tennessee" and Rob Wilds of public television's "Tennessee Crossroads." Publisher, radio personalities, graphic designers, attorneys, ad execs and public relations professionals promise two full days of from-the-source expertise.
The Friday session also will include a live, on-site "crisis," complete with SWAT team. The crisis competition will take place around Archwood from 2 to 4:40 p.m. Faculty, staff and students are urged to avoid the area during the time of the simulation.
The Saturday, Feb. 23 luncheon features a talk by APSU alumnus, Wayne Pace ('68), executive vice president and CFO of AOL Time Warner Inc., the world's first Internet-powered media and communication company with industry-leading businesses that include interactive services, cable systems, publishing, music, television networks and filmed entertainment. Before joining AOL Time Warner, Pace was vice chair and chief financial and administrative officer for Turner Broadcasting System Inc.
SEJC 2002 begins with registration from 4-8 p.m. at the Riverview Inn, Clarksville. The evening's dinner, hosted by "The Leaf-Chronicle," is at the Customs House Museum and Cultural Center. Registration continues on campus from 8-10 a.m. Friday morning, with a welcoming address at 8:30 a.m. in the concert theatre, music/mass communication building.
Here is a conference agenda. (APSU alumni are indicated by class year.)
Friday, Feb. 22
9-9:50 a.m. Session I
Covering the Entertainment Beat-Kristin Whittlesey, managing editor, "The Rage," Nashville
Writing for your Readers-Catherine Darnell ('72), columnist, "The Tennessean"
Tornado: from Blown Away to Back in business in One Day-Gene Washer ('79), publisher and president, "The Leaf-Chronicle;" Richard Stevens, editor, "The Leaf-Chronicle" and Duke Friedel, production editor, "The Leaf-Chronicle"
WebVantage: Planning Successful PR & Marketing Web Sites-Jon Terry, account manager, HCA Internet Strategy, and Jeff White, Web designer, TAP Publishing
10-10:50 a.m. Session 2
Niche Journalism-Bruce Dobie, editor of "The Nashville Scene," Taylor Hayes, publisher of "The Kentucky New Era" and Jan Massey ('93), publisher of "Our City"
Breaking into the Freelance Magazine Market-Wade Bourne, author and freelance writer
Crisis Ethics-Patricia Ferrier ('88), University of Southern Indiana
Photojournalism-Tommy Wilson, "The Monroe County Advocate," Sweetwater, Tenn.
11-11:50 a.m. Session 3
Television Anchors Chris Clark, WTVF-Channel 5, Nashville, and Demetria Kalodimos, WSMV-Channel 4, Nashville
Covering College Sports-Brad Kirtley, APSU sports information director; Dave Link, college sports writer, "The Leaf-Chronicle" and Blake Fulton, WWTN Radio, Nashville
Sourcery: Finding, Cultivating and Interviewing News Sources-Matt Nagel ('00) reporter, WKAG-TV 43, Hopkinsville/Clarksville, and Jennifer Brown ('99), reporter, "The Kentucky New Era"
Noon-2 p.m.-Lunch/ Awards Presentation/Keynote address by Seigenthaler
2 p.m.-Crisis: "The Professor and the President!" (On-site competition in breaking news, writing the sidebar and photojournalism, radio)
2:30-3:20 p.m. Session 4
Computer-Assisted Reporting, Part I-Dr. Kathleen Wickham, author, instructor, reporter
Narrowcasting/Niche Broadcasting-David Rudolph, general manager and vice president, Turner South
Designing Award-Winning Magazines-Mike Fink, freelance graphic designer, and Andy Brininstool ('00), graphic designer
Crisis Ethics: Interviewing Survivors of Tragedies-Dr. Frederick Grieve, moderator, Shantell Kirkendoll, "The Flint Journal;" Susan Marks, mother of homicide victim; and Lee Eckerman, director, Victim/Witness Services, 19th Judicial District
5 p.m.-On-Site Competitions (feature writing, sports, entertainment, media ethics, media law, media history, editorial writing and public relations crisis management)
Saturday, Feb. 23
9-9:50 a.m. Session 6
SEJC Business Meeting, Part I-Dr. David Davies, University of Southern Mississippi
So You Want to Work for the Associated Press?-Kent Flanagan, Nashville Bureau Chief, Associated Press
Finding the Extraordinary in the Ordinary-Rob Wilds ('94), producer, "Tennessee Crossroads," National Public Television; Dennie Burke, executive director of public relations and marketing, APSU; and Carol Davis, editor, "American Profile."
Never Abandon the Basics-Toni Dew ('88), editor, "The News Examiner, Gallatin, Tenn.--
10-10:50 a.m. Session 7
SEJC Business Meeting, Part II
Public Relations: Separating the Fluff from the Real Ideas-Kathie Fulgham ('84), public relations director, Tennessee Aquarium, Chattanooga, and Joel Fryer ('78), partner, Bibb, Lott and Fryer Marketing-Advertising, Clarksville
Afraid of Math? Take a Number!-Richard Holden, Dow Jones Newspaper Fund
Internet Journalism/News on the Web-Thom Lieb, Towson University, Towson, Md.
Newspaper Layouts That Work-Chris Smith, news editor, "The Leaf Chronicle" and DeWayne Wilson ('89), copy editor, "The Ledger, Lakeland, Fla.
11-11:50 a.m. The Crisis Desk: The Military and the Media-BG (Ret.) Wendell H. Gilbert, Tennessee deputy governor for homeland security and commissioner of veterans affairs; George Heath, deputy public affairs officer, Fort Campbell, Ky.; Reagan Walker ('85), crisis desk, "The Atlanta Journal-Constitution."
Noon-2:20 p.m. Farewell Brunch, featuring an address by Wayne Pace, along with the presentation of awards and door prizes, concludes the 2002 SEJC.
Although aimed at college-level students, all sessions are free and open to the public. For such guests, the per-person cost for each keynote luncheon is $13. For reservations, call 7378 before the Feb. 13 deadline.
For more information, telephone Dr. Ellen Kanervo, APSU professor of communication and conference chair, at (931) 221-6124 or, by e-mail, at kanervoe@apsu.