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Enrollment up by 4.6 percent in Spring Semester; FTE up 4.3 percent

February 4, 2003

Austin Peay's new freshman enrollment for Spring Semester rose by 8.3 percent over last year's, and new transfersstudents transferring to APSU from community collegesrose 15.1 percent.

Senior enrollment also was up, by 7.1 percent, while sophomore and junior enrollment saw more modest increases of 2.2 and 3.2 percent, respectively.

Dr. Houston Davis, vice president for academic affairs, attributes the increase to a more intense focus on recruitment areas outside the Clarksville-Montgomery County area.
February 4, 2003

Austin Peay's new freshman enrollment for Spring Semester rose by 8.3 percent over last year's, and new transfersstudents transferring to APSU from community collegesrose 15.1 percent.

Senior enrollment also was up, by 7.1 percent, while sophomore and junior enrollment saw more modest increases of 2.2 and 3.2 percent, respectively.

Dr. Houston Davis, vice president for academic affairs, attributes the increase to a more intense focus on recruitment areas outside the Clarksville-Montgomery County area.

"We're seeing the results of our marketing and recruiting efforts in Davidson, Wilson and Sumner counties," Davis says, calling the increase "significant."

According to THEC data, Austin Peay saw a 37 percent increase in students from Davidson County, a 19 percent increase in students from Sumner County and a 24 percent increase in students from Wilson County since the year 2000, when marketing and recruitment efforts in those counties intensified.

Enrollment of students in Hamilton, Maury, Rutherford and Shelby counties also was up.

"There's a buzz in Memphis about Austin Peay," says Dr. Houston Davis. In fact, he says, awareness of the University across the state is higher than it's been in five years"maybe 10."

In addition to expanding its marketing and recruitment territories, Houston says the University is resuming activities such as AP Day.

"AP Day was a quality event this year," he says. "Just the fact that we had one was important."

Houston also cites the growth of Montgomery and contiguous counties as a factor. "The growth of Montgomery, Cheatham and Robertson counties will continue to be a factor in our enrollment increases."