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APSU'S Web site takes award at CASE conference

Last week at the annual meeting of the Council for the Advancement and Support of Education District III in Nashville, Austin Peay State Universitys Web site received a Special Award of Merit in the category of World Wide Web Home Page Design and Implementation.

Redesigned by Steve Wilson, Web designer in the Office of Public Relations and Marketing, the new Web site went live in July 2005. The new design and copy are expected to increase recruitment of and enhance communication with high school students.
Last week at the annual meeting of the Council for the Advancement and Support of Education District III in Nashville, Austin Peay State University's Web site received a Special Award of Merit in the category of World Wide Web Home Page Design and Implementation.

Redesigned by Steve Wilson, Web designer in the Office of Public Relations and Marketing, the new Web site went live in July 2005. The new design and copy are expected to increase recruitment of and enhance communication with high school students.

Using the same “GO” concept, the Web design complements the new printed recruitment publications, which debuted this fall. The “GO” campaign positions APSU as an institution whose graduates are prepared to go anywhere, do anything and be successful. The airy “feel” of the campaign, using the sky-and-grass backdrop, creates an open concept unique to the Web. The vibrant colors and dynamic images reflect fun and generate excitement.

The “GO WHERE YOU WANT” message has a triple meaning, calling students to action, leading the viewer into the interior of the Web site and echoing the University's Vision Statement, which includes preparing students to succeed in a global society.

The navigation and imagery combine to form a simple yet effective experience. The new Web site is unique in higher education and differentiates APSU from the competition.

For more information, telephone Wilson at (931) 221-7459 or contact him by e-mail at wilsons@apsu.edu. -- Dennie B. Burke