Austin Peay State University
Policies and Procedures Manual
Policy number: 2001
Subject: World Wide Web
Date issued: Revised/June 2000
Authority: Board of Trustees Resolution 97-52 (June
6, 1997); Provost; Vice President for University
Advancement
References: Web Advisory Committee
2001.1 Purpose of Policy
The World Wide Web allows Austin Peay State University
staff, faculty, and students to promote university
educational opportunities and activities to a local,
regional, and international community that includes
alumni and current and prospective students,
faculty, staff, and friends.
2001.2 Structure
- Austin
Peay State University's World Wide Web pages are
considered university publications as well as
campus-wide information sources. The Web
manager, Web Coordinator and the Office of
Public Relations and Marketing oversee the
structure and development of the Austin Peay
State University main home page and determine
guidelines for consistent graphic design,
writing style, and accuracy of official
information for the home page (located at http://www.apsu.edu)
and the pages linked directly to it.
- Computer
Services provides the computer hardware and
access to Austin Peay State's main Web server,
in addition to providing various Web-based
services.
- Various areas of the university also maintain
Web servers, using university equipment and
staffing. This policy applies to any Austin Peay State University
Web server, Web server administrator, Web server
page owner, or Web page publisher.
- Web Server Information
- General principle: Austin Peay State University
does not grant unique domain names that are
not a variation of the apsu.edu domain.
- Registering domain names outside the
apsu.edu domain which point to Austin Peay State University
IP addresses without express written
permission from the university Web
Administrator is strictly prohibited.
- General principle: Any individual or
organization receiving Austin Peay State
server space must abide by all university
guidelines, including the university's Web
policy.
- Any individual or nonprofit organization
that receives funds through the university
(i.e., anyone who has a letter of agreement
with Austin Peay State University) may get
server space. If support is requested, the
individual or organization will be notified
that such service is not guaranteed and, if
provided, will be treated as a low priority
for the Web server staff.
- Professional,
nonprofit organizations sponsored by a
member of the Austin Peay State University
community, whose mission is directly tied to
the university's mission, may qualify for
server resources. Resources may be provided
only if these resources do not have a
negative impact on server efficiency. The
faculty or staff member affiliated with the
organization will be responsible for
developing and maintaining the page, with no
support from the Web or Computer Services
server staff. Any faculty or staff member
requesting server space must submit a
written request to the Web Manager and must
state how the mission of the requesting
organization is tied to the university's
mission.
- Acquiring
server space does not guarantee a link from
an official APSU Web page, nor does it imply
that the server space holder will receive a
requested uniform resource locator (URL).
2001.3 Official and Unofficial Web Pages
The Austin Peay State University Web site includes
both official and unofficial pages. Official pages
are those of university offices or departments
sanctioned by the president of APSU or his/her
designee. Unofficial pages are those not sanctioned
by APSU, including but not limited to faculty, staff,
and student personal pages and student or employee
organization pages.
- Austin Peay State University is not
responsible for unofficial pages. The university
reserves the right, however, to remove from any Austin
Peay State
Web server any page that is found to be in
violation of the law or university policies or
interests or that is detrimental to performance
of the Web server or the network.
- The following statement must appear on any Austin Peay State University
Web page that provides links to faculty, staff,
or student personal pages, student organization
pages; or, other unofficial pages: "The
views and opinions expressed on unofficial and
personal pages of Austin Peay State University
faculty, staff, or students are strictly those
of the page authors. The content of these pages
has not been reviewed or approved by Austin Peay State University."
The disclaimer statement must be placed
immediately preceding links to faculty, staff,
or student personal pages or other unofficial
pages.
2001.4 User Responsibilities
- The
names, initials, seals, mascots, and logos
associated with Austin Peay State are trademarks
owned by the university. Any representation of
these university marks (art work or graphics)
must adhere to the guidelines in the Guide to
Printing and Publishing and must be approved
as to design and usage through the Public
Relations and Marketing Office.
- Austin Peay State University Web page owners
and publishers are responsible for the content
of their pages and are subject to all university
policies and standards pertaining to print
publications and computing ethics, including but
not limited to:
- Copyrighted
Materials and Employee Use of Computing
Services
- APSU
Guide to Printing and Publishing
- APSU
Student
Handbook, including "Policy for
Responsible Use of Information Technology
(APSU Students)"
- Applicable federal, state and local laws
- Without specific authorization from the Web
Advisory Committee or its designated agent, Austin Peay State University
Web servers may not be used for the following:
- Advertising or server space for
non-university persons or organizations.
- A Web advertisement consists of:
- text or graphics placed on a Web
page that have been paid for by a non-Austin Peay State University
organization; or,
- text or graphics placed on a Web
page in exchange for goods or services.
- The following examples do not
constitute an advertisement:
- General
interest links to commercial Web
sites that may be of interest to Web
viewers and that are available free
of charge (e.g., links to Alta Vista
search service, City of Clarksville
home page, area weather links);
- Subscription
services or site licenses for which
the university pays, in order to
gain access to a commercial service
(e.g., Netscape Navigator);
- Information that relates to or
supports the teaching, research, or
service mission of the university, such
as academic departmental conferences;
or,
- Listings of sponsors for a
performance or special event (the
listings must not be hyperlinks to a
commercial sponsor's Web page).
- Activities that would provide
nonuniversity related persons or
organizations monetary gain; or,
- ties that would provide direct
financial benefit to any non-Austin Peay State University
organization.
- All requests to host a university Web site on
a non-university Web server, must be reviewed by
General Counsel and then approved by the Web
Advisory Committee. All university sites hosted
on non-university servers must adhere to the Austin Peay State University
Web Policy, including accessibility guidelines.
Any exceptions must be approved by the Web
Advisory Committee.
2001.5 Guidelines for Official Pages
Web page owners are responsible for presenting
accurate data and for updating any university
material they publish on the university's Web
servers or on any third-party Web servers. Page
owners and publishers who maintain official APSU Web
pages must adhere to the following publishing
guidelines:
- Web page owners and publishers must adhere to
the Accessibility Guidelines linked from the
university's Web
Accessibility Information Web site located
at http://www.apsu.edu/webdesign/access/
- The words "Austin Peay State University"
must appear at or near the top of the top-level
page of the department/unit Web site as text or
a graphic image (be sure to include a text
alternative -- see the Accessibility
Guidelines). In addition, academic
area Web sites must clearly identify with which
college they are associated. Spell out the
college name rather than using the acronym.
Subsequent pages of the site must identify,
minimally, the department name.
- Every Web page must include a descriptive
title. This is the title that will appear in the
<TITLE></TITLE> tag and is used for
indexing/search purposes. The title appears in
the bar across the top of your browser -- it doesn't
appear on the Web page itself when viewed within
a browser.
The HTML coding looks like this:
- <HEAD>
- <TITLE>Austin Peay State University
Undergraduate Admissions</TITLE>
- </HEAD>
Within FrontPage, in the "Normal"
view, right-click on your Web page; choose
"Page Properties." Click on the
"General" tab. Type the title into the
"Title:" window.
Include the name and E-mail link of a faculty or
staff contact person or departmental E-mail
address at the bottom of each page (an E-mail
link must not be a student e-mail address).
- Note the date the page was created or updated
(if more than one person is maintaining the
page, the author may want to include the name or
initials of the person who made the last
modification).
- Link each page to one or more previous pages;
include a link to the Austin Peay State University
home page at http://www.apsu.edu
on the area's "top-level" page.
- Respect the copyrights of text, sound, and
graphic material, remembering that the
appearance of material in print does not
indicate that the university holds permission
for use beyond that appearance.
- Commercial Links
- Austin Peay State University Web pages may
provide a text link to a commercial site if
the university has an exclusive contractual
relationship with the business. Logo links
are not permitted on university pages unless
an exception is granted by the Web Advisory
Committee. (e.g. Barnes and Noble College
Bookstores, Inc., site for Austin Peay State University.)
- Austin Peay State University pages can
provide a text link to a commercial site if
the site provides a service to the
university's primary community (faculty,
staff, or students), as long as the
university is not receiving any goods or
services for creating the link. (e.g. http://www.brittanica.com/)
- Austin Peay State University pages must
not link to the site for any commercial Web
developers who have created the site or the
pages contained therein. This principle
applies to situations in which the
university paid for the service and in which
the service was provided free of charge.
Attribution can and should be listed, but no
links can be provided and no commercial
logos displayed.
Additional Information
Review the document, "The Web at Austin Peay State University"
(at http://www.apsu.edu/webdesign/),
which contains links to the Web Style Guide, design
and content suggestions, and Internet resources.
Check pages on a regular basis for dead links and
to keep information current.
2001.6 Additional Information Regarding Student
Organizations and Student Personal Pages
- Server space is available to any student
organization registered with the university or
to any student who is currently enrolled.
- The
content of a student organization's Web page
must relate specifically to the activities of
that organization. Organization pages must
include the campus address and phone number of
the organization or the name of a responsible
officer.
- Space allocated to an organization may not be
used for personal pages of members or officers
of the organization. However, an organization
page may provide links to member personal pages.
If links are provided to student personal pages,
the standard disclaimer ("The views and
opinions expressed on unofficial and personal
pages of Austin Peay State University faculty,
staff or students are strictly those of the page
authors. The content of these pages has not been
reviewed or approved by Austin Peay State University.")
must be placed immediately preceding links to
those personal pages.
- Students' personal pages should include an
E-mail link for contact purposes. Students'
personal pages will be removed from the server
30 days after withdrawal or graduation from the
university.
2001.7 Appeals
Appeals regarding any of the guidelines in this
policy may be made to the Web Advisory Committee.
2001.8 Policy Review
This policy will be reviewed as needed, at least
annually.
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