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Austin Peay State University
Policies and Procedures Manual

Policy number: 2001

Subject: World Wide Web
Date issued: Revised/June 2000

Authority: Board of Trustees Resolution 97-52 (June 6, 1997); Provost; Vice President for University Advancement

References: Web Advisory Committee

2001.1 Purpose of Policy

   
The World Wide Web allows Austin Peay State University staff, faculty, and students to promote university educational opportunities and activities to a local, regional, and international community that includes alumni and current and prospective students, faculty, staff, and friends.

2001.2 Structure

  1. Austin Peay State University's World Wide Web pages are considered university publications as well as campus-wide information sources. The Web manager, Web Coordinator and the Office of Public Relations and Marketing oversee the structure and development of the Austin Peay State University main home page and determine guidelines for consistent graphic design, writing style, and accuracy of official information for the home page (located at http://www.apsu.edu) and the pages linked directly to it.
  2. Computer Services provides the computer hardware and access to Austin Peay State's main Web server, in addition to providing various Web-based services.
  3. Various areas of the university also maintain Web servers, using university equipment and staffing. This policy applies to any Austin Peay State University Web server, Web server administrator, Web server page owner, or Web page publisher.
  4. Web Server Information
    1. General principle: Austin Peay State University does not grant unique domain names that are not a variation of the apsu.edu domain.
    2. Registering domain names outside the apsu.edu domain which point to Austin Peay State University IP addresses without express written permission from the university Web Administrator is strictly prohibited.
    3. General principle: Any individual or organization receiving Austin Peay State server space must abide by all university guidelines, including the university's Web policy.
    4. Any individual or nonprofit organization that receives funds through the university (i.e., anyone who has a letter of agreement with Austin Peay State University) may get server space. If support is requested, the individual or organization will be notified that such service is not guaranteed and, if provided, will be treated as a low priority for the Web server staff.
    5. Professional, nonprofit organizations sponsored by a member of the Austin Peay State University community, whose mission is directly tied to the university's mission, may qualify for server resources. Resources may be provided only if these resources do not have a negative impact on server efficiency. The faculty or staff member affiliated with the organization will be responsible for developing and maintaining the page, with no support from the Web or Computer Services server staff. Any faculty or staff member requesting server space must submit a written request to the Web Manager and must state how the mission of the requesting organization is tied to the university's mission.
    6. Acquiring server space does not guarantee a link from an official APSU Web page, nor does it imply that the server space holder will receive a requested uniform resource locator (URL).
2001.3 Official and Unofficial Web Pages
   
The Austin Peay State University Web site includes both official and unofficial pages. Official pages are those of university offices or departments sanctioned by the president of APSU or his/her designee. Unofficial pages are those not sanctioned by APSU, including but not limited to faculty, staff, and student personal pages and student or employee organization pages.
  1. Austin Peay State University is not responsible for unofficial pages. The university reserves the right, however, to remove from any Austin Peay State Web server any page that is found to be in violation of the law or university policies or interests or that is detrimental to performance of the Web server or the network.
  2. The following statement must appear on any Austin Peay State University Web page that provides links to faculty, staff, or student personal pages, student organization pages; or, other unofficial pages: "The views and opinions expressed on unofficial and personal pages of Austin Peay State University faculty, staff, or students are strictly those of the page authors. The content of these pages has not been reviewed or approved by Austin Peay State University." The disclaimer statement must be placed immediately preceding links to faculty, staff, or student personal pages or other unofficial pages.
2001.4 User Responsibilities
  1. The names, initials, seals, mascots, and logos associated with Austin Peay State are trademarks owned by the university. Any representation of these university marks (art work or graphics) must adhere to the guidelines in the Guide to Printing and Publishing and must be approved as to design and usage through the Public Relations and Marketing Office.
  2. Austin Peay State University Web page owners and publishers are responsible for the content of their pages and are subject to all university policies and standards pertaining to print publications and computing ethics, including but not limited to:
    1. Copyrighted Materials and Employee Use of Computing Services
    2. APSU Guide to Printing and Publishing
    3. APSU Student Handbook, including "Policy for Responsible Use of Information Technology (APSU Students)"
    4. Applicable federal, state and local laws
  3. Without specific authorization from the Web Advisory Committee or its designated agent, Austin Peay State University Web servers may not be used for the following:
    1. Advertising or server space for non-university persons or organizations.
      1. A Web advertisement consists of:
        1. text or graphics placed on a Web page that have been paid for by a non-Austin Peay State University organization; or,
        2. text or graphics placed on a Web page in exchange for goods or services.
      2. The following examples do not constitute an advertisement:
        1. General interest links to commercial Web sites that may be of interest to Web viewers and that are available free of charge (e.g., links to Alta Vista search service, City of Clarksville home page, area weather links);
        2. Subscription services or site licenses for which the university pays, in order to gain access to a commercial service (e.g., Netscape Navigator);
        3. Information that relates to or supports the teaching, research, or service mission of the university, such as academic departmental conferences; or,
        4. Listings of sponsors for a performance or special event (the listings must not be hyperlinks to a commercial sponsor's Web page).
    2. Activities that would provide nonuniversity related persons or organizations monetary gain; or,
    3. ties that would provide direct financial benefit to any non-Austin Peay State University organization.
  4. All requests to host a university Web site on a non-university Web server, must be reviewed by General Counsel and then approved by the Web Advisory Committee. All university sites hosted on non-university servers must adhere to the Austin Peay State University Web Policy, including accessibility guidelines. Any exceptions must be approved by the Web Advisory Committee.
2001.5 Guidelines for Official Pages

Web page owners are responsible for presenting accurate data and for updating any university material they publish on the university's Web servers or on any third-party Web servers. Page owners and publishers who maintain official APSU Web pages must adhere to the following publishing guidelines:

  1. Web page owners and publishers must adhere to the Accessibility Guidelines linked from the university's Web Accessibility Information Web site located at http://www.apsu.edu/webdesign/access/
       
  2. The words "Austin Peay State University" must appear at or near the top of the top-level page of the department/unit Web site as text or a graphic image (be sure to include a text alternative -- see the Accessibility Guidelines).  In addition, academic area Web sites must clearly identify with which college they are associated. Spell out the college name rather than using the acronym. Subsequent pages of the site must identify, minimally, the department name.
       
  3. Every Web page must include a descriptive title. This is the title that will appear in the <TITLE></TITLE> tag and is used for indexing/search purposes. The title appears in the bar across the top of your browser -- it doesn't  appear on the Web page itself when viewed within a browser. 

    The HTML coding looks like this:

     

    <HEAD>
    <TITLE>Austin Peay State University Undergraduate Admissions</TITLE>
    </HEAD>

    Within FrontPage, in the "Normal" view, right-click on your Web page; choose "Page Properties." Click on the "General" tab. Type the title into the "Title:" window.

    Include the name and E-mail link of a faculty or staff contact person or departmental E-mail address at the bottom of each page (an E-mail link must not be a student e-mail address).
    1. Note the date the page was created or updated (if more than one person is maintaining the page, the author may want to include the name or initials of the person who made the last modification).
    2. Link each page to one or more previous pages; include a link to the Austin Peay State University home page at http://www.apsu.edu on the area's "top-level" page.
    3. Respect the copyrights of text, sound, and graphic material, remembering that the appearance of material in print does not indicate that the university holds permission for use beyond that appearance.
    4. Commercial Links
      1. Austin Peay State University Web pages may provide a text link to a commercial site if the university has an exclusive contractual relationship with the business. Logo links are not permitted on university pages unless an exception is granted by the Web Advisory Committee. (e.g. Barnes and Noble College Bookstores, Inc., site for Austin Peay State University.)
      2. Austin Peay State University pages can provide a text link to a commercial site if the site provides a service to the university's primary community (faculty, staff, or students), as long as the university is not receiving any goods or services for creating the link. (e.g. http://www.brittanica.com/)
      3. Austin Peay State University pages must not link to the site for any commercial Web developers who have created the site or the pages contained therein. This principle applies to situations in which the university paid for the service and in which the service was provided free of charge. Attribution can and should be listed, but no links can be provided and no commercial logos displayed.

Additional Information
Review the document, "The Web at Austin Peay State University" (at http://www.apsu.edu/webdesign/), which contains links to the Web Style Guide, design and content suggestions, and Internet resources.

Check pages on a regular basis for dead links and to keep information current.
   

2001.6 Additional Information Regarding Student Organizations and Student Personal Pages
  1. Server space is available to any student organization registered with the university or to any student who is currently enrolled.

     

  2. The content of a student organization's Web page must relate specifically to the activities of that organization. Organization pages must include the campus address and phone number of the organization or the name of a responsible officer.
  3. Space allocated to an organization may not be used for personal pages of members or officers of the organization. However, an organization page may provide links to member personal pages. If links are provided to student personal pages, the standard disclaimer ("The views and opinions expressed on unofficial and personal pages of Austin Peay State University faculty, staff or students are strictly those of the page authors. The content of these pages has not been reviewed or approved by Austin Peay State University.") must be placed immediately preceding links to those personal pages.

     

  4. Students' personal pages should include an E-mail link for contact purposes. Students' personal pages will be removed from the server 30 days after withdrawal or graduation from the university.
2001.7 Appeals

Appeals regarding any of the guidelines in this policy may be made to the Web Advisory Committee.

2001.8 Policy Review

This policy will be reviewed as needed, at least annually.


Office of Public Relations and Marketing
Austin Peay State University
Browning, Room 203
P. O. Box 4567
Clarksville TN 37044
(931) 221-7459
 (931) 221-6123

For questions or comments, please email Steve Wilson