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Course
No.
PSY 3500
Course
Title:
Consumer
Psychology
(3)
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Description:
Application
of
psychological
theory
and
applied
research
methods
to the
study of
consumer
behavior.
The
psychological
processes
that
influence
consumer
decision
making
will be
addressed
including
problem
recognition
and
information
search,
alternative
evaluation
and
choice
behavior,
and
post-purchase
attitudes
and
behavior.
The
antecedents
and
consequences
of
consumer
satisfaction
will be
highlighted. |
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College:
College
of
Professional
Programs
& Social
Sciences
Department:
Psychology
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