Points to consider when developing a publication or promotional material:
APSU's Office of Public Relations and Marketing has certain criteria to determine whether a publication needs to be submitted for review and approval. Per University policy, this office is the campus unit designated by the APSU president to review publications for approval.
You must send a publication for review if it meets any one of the following four criteria:
Publications meeting any of the above criteria must have the APSU logo or respective unit identifier and combined Tennessee Board of Regents/affirmative action statement, which is described in greater detail in this section.
(Publications that do not require review may include the official wordmark, unit identifier, APSU logo or other associated trademarks, such as the Governor, the seal or Let's Go Peay! provided they do not alter the mark. The same applies for the TBR/affirmative action statement. Quality control for this will be in the hands of the department producing such items.)
Your publication must be accompanied by the Publication Approval Form. All information must be provided on the form. You must deliver both a clean copy of the publication and the approval form to our office, either in person or via campus mail, prior to approval.
Compliance with TBR guidelines, consistency of style, quality, cost effectiveness and correct use of logo are the primary purposes of the review process. All publications submitted must have this affirmative action statement:
During the review, staff will edit the publication for both copy and design elements. The latest edition of The Associated Press Stylebook is used in the editing of publications. Also, when applicable, staff will suggest more economical methods to print and distribute your publication.
No publication number will be assigned until all required information is received by Public Relations and Marketing. Staff may request to see proofs containing corrections before the required publication number is given.
State law (Tennessee Code Annotated Section 12-7-104-106) requires that all public institutions of higher education adhere to specific quality and cost-monitoring procedures for publications printed by state colleges, universities and technical schools. Today, these publications and the expense associated with their production and distribution merit an increasingly high degree of monitoring to ensure accountability and efficiency. Initial legislation was enacted in 1976 that created the Higher Education Publications Committee (HEPC), which establishes the rules and regulations for most publications produced by college/university divisions. All institutions are required to follow the guidelines on their respective campuses.
Basically, if your publication is printed with the monetary use of government funding and uses the Austin Peay State University logo, the piece should be reviewed by Public Relations and Marketing. However, when in doubt, submit your material for review.
Examples (not exhaustive) of publications that require a publication number
Types of publications do not require a review and publication number
Public Relations and Marketing is allowed three working days to review your publication, from the moment you submit it. However, we understand last-minute situations happen. In such cases, we will attempt to review your publication and assign it a number as soon as possible.
Public relations and marketing campaigns are essential to your program's success. Certain materials, such as brochures, require an extraordinary amount of time to complete, so plan ahead.
Often, creating a publication requires certain graphic design software and expertise. Printing Services in Woodward Library is available to assist you with those needs. For more information, visit the Printing Services website.
If you have any questions regarding publications, contact Charles Booth, assistant director of communication, by telephone at 221-7868 or by email.