Creating a Publication

Creating a Publication

Points to consider when developing a publication or promotional material:

• Do I have the proper resources to produce this publication? (Often, a publication will require the expertise of a graphic design professional.)
• What is the purpose of this piece? How does it fit in your department's overall marketing efforts?
• Who is the target audience?
• How will the publication be distributed?
• Have you gained approval from your department chair, supervisor, dean and/or vice president to cover costs associated with printing and distribution?
• Are you and your department prepared to handle the results of this type of promotion (i.e., increased telephone calls, increased enrollment)?
• How will the effectiveness of this piece be evaluated in your overall marketing efforts?