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7:010 Branding Policy

 

Austin Peay State
University
Branding Policy


POLICIES
Issued:  April 20, 2017

Responsible Official:  Vice President for Advancement, Communication, and Strategic Initiatives

Responsible Office:  Public Relations and Marketing
 

 


Policy Statement


The University administration has developed a visual identity consisting of logos, marks and type styles that are the designated symbols for representing the University’s name through words and a single symbol. These symbols are protected through federal and state trademark and copyright laws.

It is critical that the University have a consistent style that is not only represented through trademarks, but through images, illustrations, writing style, typography and other visually and verbally aesthetic experiences that identify the University to prospective students, the campus community and the region it serves.

Additionally, to represent a strong brand, the campus community must accurately and consistently represent that brand both externally and internally.


Purpose


To enhance, maintain and protect the brand identity of Austin Peay State University (APSU), it’s operational units and campuses, this policy governs the use of all words, logos or symbols used to identify or distinguish services affiliated with APSU for any purpose. It provides that all appropriate applicable guidelines pertaining to the words, logo, symbols, visual and written style, or other brand identifiers must be followed.


Contents


Definitions
-Brand
-Logo
-Wordmark
-Unit Identifier

Procedures  
-General Requirements
-Authority of Usage
-Minimum Brand Requirements
-Exceptions and Exemptions

Related Forms
-Publication Approval Form

Links
-University Identity Guide
-Athletics Identity Guide
-Publication and Promotional Materials Policy


Definitions


Brand

The persona created through the use of logos, symbols, colors, images, writing, typography, music and voice that represents the University.

Logo

The graphic symbol or design that represents the University in a single visual.

Wordmark

A specific typographic arrangement of words or letters used in part to represent a spelled out name or acronym for the University or its departments and functions.

Unit Identifier

The graphic symbol or design that represents both the University and a department or office of the University.


Procedures


General Requirements

Any materials produced representing the University must be created in a manner that is consistent with the current established brand guidelines.

Authority of Usage

The APSU seals, logo, word marks, graphic symbols, names and other relevant brand identifiers may only be used by official APSU units or organizations and may not be used by any unauthorized organization, group or authority without the expressed approval of the Executive Director for Public Relations and Marketing, the Vice President for the Communication, Advancement and Strategic Initiatives, or their designee. 

The University Athletics Director, or their designee, has approval authority for logo usage through athletic corporate partnerships or related athletics sponsorships.

Minimum Brand
Requirements

All departments, offices or functions of the University must clearly identify the University and their department, whenever possible, in conformance with the appropriate identity guidelines. Each should include the appropriate University name, at minimum, and graphic identifier for the University (seal, word mark, unit identity, etc.) on digital and printed publications, marketing materials, websites, social media accounts and any other applicable communication pieces.

Exceptions and
Exemptions

The Executive Director for Public Relations and Marketing may exempt specific materials or grant exceptions to the style guide when deemed appropriate. Requests for exceptions and exemptions must be submitted in writing to the Executive Director for Public Relations and Marketing.


Related Forms


Publication Approval
Form
https://www.apsu.edu/files/pr-marketing/pub_form.pdf

Links


University Identity
Guide

https://www.apsu.edu/sites/apsu.edu/files/APSU_Style_Guide_2014.pdf

Athletics Identity
Guide

https://www.apsu.edu/sites/apsu.edu/files/AP_Athletics_Gd_2.pdf

Publication and
Promotional Materials
Policy

http://www.apsu.edu/sites/apsu.edu/files/prmarketing/APSU_Style_Guide
_2015_BE_A_GOV.pdf


Revision Dates


APSU Policy 7:010: – Issued: April 20, 2017


Subject Areas:

Academic Finance General Human
Resources 
Information
Technology 
Student
Affairs 
    X      

 


Approved


President: signature on file