7:001 Publications and Promotional Materials
|Austin Peay State
|Publications and Promotional Materials
The Publication and Promotional Materials policy is driven by the need to ensure quality publications are being produced efficiently, and publications are accurately reflecting current university brand standards and meeting the requirements of the Federal Nondiscrimination Policy. Additionally, this process establishes protocol for ensuring other components that tie to the printed materials are in order to ensure the publication is effective.
-Publications and Promotional Materials
Publications and promotional materials are defined by the University as any printed or digitally published materials which are produced for distribution to external audiences. These include, but are not limited to, brochures, pamphlets, flyers, web ads, digital publications, print advertisements, event programs, billboards, etc.
This definition excludes logo promotional items and social media campaigns. Logo promotional items are defined as items such as, hats, T-shirts, pens, license plates, etc. which are addressed in the Promotional Items guidelines. Social media campaigns require following the Social Media Guidelines.
All publications are required to be printed in Printing Services, unless the Executive Director of Public Relations and Marketing, their designee, or the Vice President for Advancement, Communication and Strategic Initiatives has made an exception. Printing Services or the Public Relations and Marketing Department staff will advise the department submitting publications of any outsourcing required due to equipment limitations, volume or cost efficiency.
APSU Policy 7:001 (previously 1:013) – Rev.: April 20, 2017
APSU Policy 7:001 – Rev.: November 18, 2015
APSU Policy 7:001 – Rev.: July 28, 2002
APSU Policy 7:001 – Issued: August 1, 1986
President: signature on file