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News of APSU faculty expertise travels far north

April 22, 2002

Dr. Jean Lewis, psychology department, was preparing for a class recently when she received a call from Putnam County. Not Putnam County, Tenn. Putnam County, New York!

"It was a call from the 'Journal News,'" she says. "They were doing an article concerning children listening to older adults in a nursing home as they recall memories. They wanted to know the advantages [such interchanges can have] for both age groups. I was on their listserve as an expert."

Lewis's appearance on the listserv is likely to have sprung from one of two APSU public relations initiatives. "Local Angle" is a one-page document that highlights a major news issue of the day and gives quotes from Austin Peay faculty with expertise in the topic.

The "APSU Experts List" is a booklet containing Austin Peay faculty members' names under a number of alphabetically listed topics in which they have knowledge.

"'Local Angle' and our 'Experts List' are special ways of connecting the University to the community and beyond through local media," says Cristina Henley, who created the "Experts List" and generates "Local Angle" releases.

"The Office of Public Relations and Marketing is committed to positioning Austin Peay as a vast intellectual resource. These initiatives allow us to do that by sharing the wealth of knowledge found on campus. And the breadth is boundless-everything from robotics to the Chinese language to swimming!

"'Local Angle' and our 'Experts List' also enhance the University's image and enable Austin Peay to compete with larger institutions across the country for exposure by putting the spotlight on one of our best features ... our faculty and staff."

"We encourage faculty members and staff who may not have provided their areas of expertise to us to do so as soon as possible," says Dennie Burke, executive director of public relations and marketing. "It enables us to share their expertise with media."