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InnerAction wins award

January 29, 2001

Austin Peay State is a leader among universities using the Internet to communicate with faculty and staff, according to the Council for the Advancement and Support of Education (CASE), the national association for higher education communication and marketing.

"InnerAction," an electronic and interactive newsletter for APSU faculty and staff, received a Special Merit Award in the CASE 2000 Competition in the category "Electronic Newsletters and Tabloids."

Among entries submitted by both public and private colleges and universities, "InnerAction" ranked No. 3, along with Elon, a church-affiliated college in North Carolina, and the Business School of the University of North Carolina at Chapel Hill.

The Grand Award went to Erskine College in South Carolina, while Duke University and Rollins College in Florida received Awards of Excellence.

Among these top award-winners, only APSU and UNC-Chapel Hill are public institutions of higher learning.

"InnerAction" was launched in September 2000 after a biweekly, hard-copy newsletter was discontinued due to production costs and lack of timeliness of news.

Primary goals of "InnerAction" are to offer accurate, timely, succinct information to campus and faculty; provide a consistent venue for announcements of interest to them; share their accomplishments, help them cope with the inconvenience of relocations due to two major construction projects and provide a way for faculty and staff to ask questions, post announcements and suggest information for inclusion-all accomplished at no cost.

Graphic designer Charlotte Carlin submitted "InnerAction" to CASE. In her documentation, Carlin wrote, "Establishing credibility, establishing mechanisms for dialogue among employees and between administrators and employees, tapping into a wide variety of employee interests and utilizing technology that is convenient for the audience to use were critical strategies for. . .implementing 'InnerAction.'"

Distributed weekly with "special editions" as needed, "InnerAction is produced by the Office of Public Relations, Publications and Marketing. Writers are marketing manager Debbie Denton, who also serves as editor, Ken West, assistant director, and Dennie Burke, director. Carlin, who designed the nameplate, and Laquita Maxwell, Web designer, disseminate "InnerAction" using push technology .