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Belmont lays out plan to recruit students

April 2, 2001

Private universities are becoming increasingly aggressive in enrollment marketing, as indicated by an article on page A-2 of the March 20 issue of "The Tennessean."

According to Belmont University President Bob Fisher, Belmont's seven-year enrollment goal of 1,000 new students will be achieved not on its main campus but by tapping the adult, part-time, nontraditional learners in Middle Tennessee.

Fisher says the enrollment-growth goal will be reached through satellite locations. Unlike universities within the TBR and UT system, Belmont isn't bounded by rules that prohibit invasion of the service territory of sister colleges and universities.

Fisher is quoted as saying "We want to go find people where we can best serve them now. When we find out what people need, we try to do it."

Citing Aquinas College's new night program for working adults, with its goal of 550 students, Fisher said Belmont is "behind the curve" in reaching out to adult learners.

To become more aggressive in marketing, Belmont hired the College Board to study the Middle Tennessee market and recommend satellite locations.