With today’s increased competition and cost, you can’t wait for your customers to find you.   Learn how to find them today!

Mark your calendar now - you won’t want to miss valuable seminar.

Strategic Sales
for Colleges  

March 20-21, 2009 at APSU.

Hosted by the Austin Peay State University
Center for Extended and Distance Education

 APSU Morgan University Center
Clarksville, Tenn.

Presented by Trenton Hightower and Companies
Strategic Solutions for Colleges

Strategic Sales for Colleges focuses on everything you need to know to sell higher education to business and industry. With methodologies tied to marketing strategies, the Strategic Sales course teaches the practical tools and how-to strategies needed to position yourself as the business community's preferred training partner. Take home tried-and-true techniques to drive sales, boost revenue and increase customer satisfaction from some of the nation's top professionals

Learn to increase revenue and customer satisfaction through

· Marketing and sales
· Program development
· Four-step contact process
· Learner-centered courses
· Training modules
· Three levels of learning outcomes
· Operations and management
· Developing staff and instructors

3 Good Reasons to Register

1. For yourself -- Contract training and sales is a challenging profession.  Most people in the collegiate environment do not have access to formal sales training.  You can quickly burn out or lose your edge and enthusiasm unless you recharge your batteries with professional development.

2. For your employer -- Training must produce margin and meet customer requirements.  This course gives you the skills to make $100,000 contract sales instead of waiting for $100 course enrollments.  The course will increase cash flow for technology investments, facilities expansions and staff growth.

3. For your customers -- They are in search of partners who can manage their training process and need to be convinced that your organization can do this for them.  Customers are looking for cost-effective alternatives with confidence in good quality.

Who should attend?

· Continuing education coordinators
· Department heads
· Deans and vice presidents
· Extension Center directors
· Enrollment managers
· Project coordinators
· Send everyone involved in sales!

The Agenda

Day 1
Morning: 9 a.m. - noon
Marketing and Sales Planning for Contract Training

Explore getting “buy in” from your customers, instructors, partners, suppliers and the college’s community.  Review a planning model for contract training and identify the important role sales plays along with advertising, public relations and publicity.

Afternoon:  1 - 4:30 p.m.
Planning for Your Contacts

Discover the four simple steps of the contact process.  You will understand ideas for opening and reopening your agenda for each call, the questioning flow for
contract training that leads to learning outcomes for each customer, how to overcome procrastination and the use of four kinds of evidence -- all leading to contracts and satisfied customers in the community.

Day 2
Morning: 9 a.m. - noon
Adding Value to the Contact Process

Practice and review some of the best training and development exercises.  Learn how to develop training plans for management skills, computer skills, job-specific skills and employee development.  This module covers different modes of instruction including stand-up, live video and online.  Your unique proposition will motivate your customer to buy your idea.

Afternoon:  1 - 4:30 p.m.
Putting the Process Into Action

Apply each of the four simple steps into practice.  Now that you understand the planning activities which lead to contracts, you will have the opportunity to practice and use the skills from the previous three modules.  Your organization’s courses, programs and tools are the emphasis of this module.

Register now! 

You pay only $264 for this important two-day seminar. 

Registration includes all materials, Day 1 breakfast, lunch and dinner, evening entertainment, Day 2 breakfast and lunch, afternoon breaks and your own copy of Trenton Hightower's powerful book.

For details, contact The Center at (931) 221-7816

For registration information and a printable registration form, click here or contact the Center at (931) 221-7816.