Assistant Professor of Marketing
Phone: (931) 221-7565
Ph.D., University of Alberta
B.S., M.S., Huazhong University of Science and Technology
Courses Taught at Austin Peay
MKT 3010 Principles of Marketing
MKT 3410 International Marketing
MKT 4310 Advertising and Promotional Strategy
MKT 4450 Marketing Research
MKT 4800 Marketing Management
MKT 490C Marketing in Asia
Shen, Y. (2013). An Empirical Comparison of Three Auction Strategies for Multiple Products. International Journal of Business.
Shen, Y., Li, J., Nicholson, C. (2012). The Effect of Online Seller Reputation on Consumer Willingness to Pay: An Empirical Study. Journal of American Academy of Business.
Shen, Y., Li, S., DeMoss, M. (2012). The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality. International Journal of Management and Marketing Research.
Pracejus, J., Popkowski Leszczyc, P., Shen, Y. (2009). The Importance of Value Certainty in Assessing Multiple Items Simultaneously. Advances in Consumer Research.
Popkowski Leszczyc, P., Pracejus, J., Shen, Y. (2008). Why More Can Be Less: An Inference-Based Explanation for Hyper-Subadditivity in Product Bundles. Organizational Behavior and Human Decision Processes.