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Lillian - College of Business Eric - College of Business


Marketing is actually a lot more than just selling products. It also involves identifying new needs in the Company's target markets, and helping design new products to meet these needs. Further, Marketing identifies what product changes are wanted by customers in the Company's target markets. In short, Marketing is responsible for finding needs in the Company's target markets and filing them, and maximizing exchanges between the Company and customers in these target markets. This includes designing and refining the Company's products, and pricing, promoting, and distributing them. Marketing is also responsible for identifying new target markets. This can involve Marketers in starting new companies, and acquiring outside companies.

For more information about the Marketing major and minor, see the Undergraduate Bulletin.