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Bachelor of Business Administration
& Master of Science in Management
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Home » Business » Steven J. Anderson

Steven J. Anderson

Professor of Marketing

D.B.A., Mississippi State University
B.S., M.B.A. Northern Illinois University

Courses Taught at Austin Peay

MKT 3010 Principles of Marketing
MKT 3210 Retailing Management
MKT 3410 International Management
MKT 4450 Marketing Research
MKT 4800 Marketing Management

Awards and Honors

College of Business Outstanding Advisor Award (2010)

Training Magazine  “Outstanding Training Initiative” Award, March, 2001 for Business Breaks™.

Best Paper, Atlantic Marketing Association, Nashville, TN (1997).

Outstanding Organization Advisor (AMA), APSU Student Affairs (1997).

Commendation, American Advertising Federation, (1989).

Alpha Kappa Psi Outstanding Professor Award, (1989).

Best Paper: Marketing Research Track, Southern Marketing Association, Orlando, FL (1985).

Anderson_Edit.jpg
Kimbrough 233
Phone: (931) 221-7746
Email: AndersonSJ@apsu.edu














Publications

Storytelling: A Portal to Understanding Entrepreneurial Organizations”, The Journal of Marketing Development and   Competitiveness, Volume 5(3), Summer 2011, ISSN# 2155-2843 with John Volker and Mike Phillips.

Understanding Small Private Retail Firm Growth Using the Sustainable Growth Model”, The Journal of Finance and Accountancy Volume 3, July 2010, ISSN#1948-3015 with John Volker and Mike Phillips.

Converse’s Breaking-Point Model Revised”, Journal of Management and Marketing Research, Volume 3, 2010, ISSN#1941-3408 with John Volker and Mike Phillips.

Traditional Small Business Web Site Attitudes, Usage, and Satisfaction”, The Journal of American Academy of Business, Cambridge Volume 15, No. 1 September, 2009 with John Volker and Mike Phillips.

A Behavioral Comparison of Financial Ratios for Different Size Privately-Held Retail and Service Businesses”, Journal of Behavioral Studies in Business, Volume 1, 2008, ISSN#1941-5508 with Mike Phillips and John Volker.

The Forensic Marketing Case Study Method”, SAM Advanced Management Journal. Volume 73, No.1, Winter 2008 with John Volker and Mike Phillips.

Identification of Industry Groups that Perform Well Against Derived Required Rate of Return to Equity Benchmarks”, Business Journal for Entrepreneurs,  June, 2007 with John Volker and Mike Phillips. 
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