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Steven J. Anderson

Professor of Marketing

Email: AndersonSJ@apsu.edu

D.B.A., Mississippi State University
B.S., M.B.A. Northern Illinois University

Courses Taught at Austin Peay

MKT 3010 Principles of Marketing
MKT 3210 Retailing Management
MKT 3410 International Management
MKT 4450 Marketing Research
MKT 4800 Marketing Management

Awards and Honors

College of Business Outstanding Advisor Award (2010)

Training Magazine  “Outstanding Training Initiative” Award, March, 2001 for Business Breaks™.

Best Paper, Atlantic Marketing Association, Nashville, TN (1997).

Outstanding Organization Advisor (AMA), APSU Student Affairs (1997).

Commendation, American Advertising Federation, (1989).

Alpha Kappa Psi Outstanding Professor Award, (1989).

Best Paper: Marketing Research Track, Southern Marketing Association, Orlando, FL (1985).



















Publications

Volker, J., Phillips, M., Anderson, S.J. (2012). Business Literacy and Entrepreneurship: The Nice to Know and the Need to Know. Business Journal for Entrepreneurs. 

Volker, J., Phillips, M., Anderson, S.J. (2011). Storytelling: A Portal to Understanding Entrepreneurial Organizations. The Journal of Marketing Development and   Competitiveness.

Phillips, M., Volker, J., Anderson, S.J. (2010). Understanding Small Private Retail Firm Growth Using the Sustainable Growth Model. The Journal of Finance and Accountancy.

Anderson, S.J., Volker, J., Phillips, M. (2010). Converse’s Breaking-Point Model Revised. Journal of Management and Marketing Research.

Anderson, S.J., Volker, J., Phillips, M. (2009). Traditional Small Business Web Site Attitudes, Usage, and Satisfaction. The Journal of American Academy of Business.

Anderson, S.J., Volker, J., Phillips, M. (2008). The Forensic Marketing Case Study Method. SAM Advanced Management Journal.

Phillips, M., Volker, J., Anderson, S.J. (2008). A Behavioral Comparison of Financial Ratios for Different Size Privately-Held Retail and Service Businesses. Journal of Behavioral Studies in Business.