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 Dr. Michael Shen

Cockrell          

Associate Professor of Marketing

ShenM@apsu.edu

931.221.7565
Kimbrough 241

 

 Curriculum Vitae

 

Education
Ph.D., University of Alberta ('07)
M.S., Huazhong University of Science and Technology ('01)
B.S., Huazhong University of Science and Technology ('95)

Academic Interests
Online Retailing, Marketing of Financial Services, Marketing Research

Selected Publications
Han, J., Shen, Y., Popkowski Leszczyc, P. (2017). Short- and Long-run Competition of Retailer Pricing Strategies, International Journal of Business, Vol.22(2).

Shen y, Li, S., Han J. (2017). Seller Product Information vs. Word of Mouth: An Empirical Study on Online Buyers’ Preferences of Used Products, WSEAS Transactions on Business and Economics, Vol.14.

Shen, Y. (2013). An Empirical Comparison of Three Auction Strategies for Multiple Products. International Journal of Business. (ABDC and Cabell’s)

Shen, Y., Li, J., Nicholson, C. (2012). The Effect of Online Seller Reputation on Consumer Willingness to Pay: An Empirical Study. Journal of American Academy of Business.

Shen, Y., Li, S., DeMoss, M. (2012). The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality. International Journal of Management and Marketing Research.