Dr. Michael Shen
Associate Professor of Marketing
Shen y, Li, S., Han J. (2017). Seller Product Information vs. Word of Mouth: An Empirical Study on Online Buyers’ Preferences of Used Products, WSEAS Transactions on Business and Economics, Vol.14.
Shen, Y. (2013). An Empirical Comparison of Three Auction Strategies for Multiple Products. International Journal of Business. (ABDC and Cabell’s)
Shen, Y., Li, J., Nicholson, C. (2012). The Effect of Online Seller Reputation on Consumer Willingness to Pay: An Empirical Study. Journal of American Academy of Business.
Shen, Y., Li, S., DeMoss, M. (2012). The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality. International Journal of Management and Marketing Research.