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Austin Peay launches new "Be a Gov" campaign

CLARKSVILLE, Tenn. — Austin Peay State University has earned a national reputation in recent years as an innovative school on the move, but in Tennessee, many people still see it as a local, small town university with a funny cheer. In an effort to wipe away these misconceptions, APSU is embarking on a new marketing campaign that shows the University as the thriving institution it has become.

CLARKSVILLE, Tenn. — Austin Peay State University has earned a national reputation in recent years as an innovative school on the move, but in Tennessee, many people still see it as a local, small town university with a funny cheer. In an effort to wipe away these misconceptions, APSU is embarking on a new marketing campaign that shows the University as the thriving institution it has become.

The centerpiece of this new campaign is a series of commercials, titled “Be A Gov,” which will show a drastically different campus from the one that was here just a few years ago. For viewers who aren’t familiar with or have little knowledge of the University, the commercials will provide visuals that reinforce the quality of the University and define what being a “Governor” is all about.

“When I was in my previous position in Texas, I was reading and hearing a lot about the accomplishments and quality of Austin Peay—it was gaining national attention,” APSU President Alisa White said.  “What I’ve also discovered since arriving here is that people often are unaware of the variety of strengths this University has. We have one of the largest and strongest physics programs in the state. We have a highly acclaimed nursing program. We are the only state university to offer bachelor’s degrees in Theatre and Dance. We have many stellar academic programs. This commercial captures the variety of excellent options we offer at Austin Peay.”

The “Be A Gov” concept was created through a collaborative effort between the University’s Enrollment Management and Public Relations and Marketing staff and will appear in print, web, social media and multimedia efforts. The commercials were produced by Rick Goodwin of Goodwin Productions and conceptualized, written and directed by the Public Relations and Marketing staff at Austin Peay.

The commercials will air locally on area broadcast and cable venues and can be viewed by visiting the University’s YouTube channel at www.youtube.com/apsu1927.

For more information, contact Bill Persinger, executive director of Public Relations and Marketing at 931-221-7459.