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CEO, author of book about Ford Motor Co. to speak Friday at APSU

The CEO of Daniel Bradley Matthews Inc. who also had extensive experience with Ford Motor Co. for more than a quarter of a decade will be the guest speaker at Austin Peay State University to share his success stories with graduate students.

Clifton Peter Lambreth will present “Return to Greatness: Driving the American Dream,” at 2:30 p.m., Friday, Oct. 29 in Clement Auditorium. He will address students enrolled in APSU’s industrial/organizational psychology master’s degree program, but his talk is open to the public.

The CEO of Daniel Bradley Matthews Inc. who also had extensive experience with Ford Motor Co. for more than a quarter of a decade will be the guest speaker at Austin Peay State University to share his success stories with graduate students.

Clifton Peter Lambreth will present “Return to Greatness: Driving the American Dream,” at 2:30 p.m., Friday, Oct. 29 in Clement Auditorium. He will address students enrolled in APSU’s industrial/organizational psychology master’s degree program, but his talk is open to the public.

Prior to his current position, Lambreth worked for Ford Motor Co. for more than 26 years in a variety of positions, including 10-plus years as a college recruiter at Cornell University, University of Pennsylvania, Johnson Business School and Wharton Business School. He has received prestigious awards and distinctions, including five Ford Inuksuk Drive for Leaders Award and has won three Diversity Leadership awards.

As CEO of Daniel Bradley Matthews Inc., he provides strategic automotive and marketing consulting.

He received both a B.B.A. in marketing and management and an M.B.A. from Western Carolina University. He serves on the board of directors of the Family Foundation Fund, on the advisory board of Lead Like Jesus Foundation and on the advisory board for Western Carolina University’s School of Business.

A public speaker and author, Lambreth wrote “Ford and the American Dream: Founded on Right Decisions,” his first book, which has been translated into Russian. A book tour is planned for Russia early in 2010. A movie inspired by the book is under way for 2010 as well.

Lambreth enjoys running and racing and has run the Marine Corp Marathon, Philadelphia Marathon and the Boston Marathon and competed in more than 150 5K and 10K races. He lives with his wife and three sons in Brentwood.

For more information, contact Dr. Uma Iyer, associate professor and program coordinator of the I/O psychology program, by telephone at 931-221-6331 or by e-mail at iyeru@apsu.edu. -- Melony Shemberger