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Students can watch, request music videos in food court with new network system

When Austin Peay State University students are in the food court on campus, they can enjoy music video entertainment while eating, studying or visiting their friends.

APSU recently contracted with Akoo International Inc., a network that provides premium video entertainment – including music videos from major labels Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI – with a proprietary platform engaging viewers to activate content on high-definition (HD) LCD-TV screens using their mobile phones like remote controls.
When Austin Peay State University students are in the food court on campus, they can enjoy music video entertainment while eating, studying or visiting their friends.

APSU recently contracted with Akoo International Inc., a network that provides premium video entertainment — including music videos from major labels Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI — with a proprietary platform engaging viewers to activate content on high-definition (HD) LCD-TV screens using their mobile phones like remote controls.

In APSU's food court, there are multiple pairs of 46-inch, side-by-side HD LCD-TV screens. Each pair of screens includes a Programming Guide screen, featuring available on-demand content, user tutorials and sponsors' advertising, and an Entertainment screen with Akoo's entertainment programming, playback of user-selected content and sponsors' pre-roll ads and overlays with call-to-action messaging.

In addition, APSU soon will be able to broadcast emergency warnings on the screens, raising student attention about a situation on campus and urging students to refer to any test messages, e-mail or the APSU Web site for further information about the warning.

To interact with the network, students locate the content code of their choice on the Programming Guide screen and text it to the Akoo network. A text message is returned immediately to the user's mobile device, confirming the selection, and the content is queued to play on the Entertainment screen in the order it was received. When all on-demand selections are played, the regularly scheduled programming automatically resumes.

Additionally, a professional audio solution monitors ambient crowd noise and automatically adjusts the volume level of Akoo programming to maximize audio and visual impact.

Founded in 2001, Akoo is headquartered in Chicago, Ill. For more information, visit http://www.akoo.com. -- Melony Shemberger