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Public Relations and Marketing wins gold, silver awards at TCPRA conference

The Office of Public Relations and Marketing at Austin Peay State University garnered five gold awards and a silver award during the Tennessee College Public Relations Association spring conference and awards contest held May 14 at APSU.

TCPRA – an alliance of communicators across the state representing public and private colleges and universities, technical schools, technology centers and community colleges – awarded gold, silver and bronze distinctions in various writing, design, publication and photography categories.
The Office of Public Relations and Marketing at Austin Peay State University garnered five gold awards and a silver award during the Tennessee College Public Relations Association spring conference and awards contest held May 14 at APSU.

TCPRA — an alliance of communicators across the state representing public and private colleges and universities, technical schools, technology centers and community colleges — awarded gold, silver and bronze distinctions in various writing, design, publication and photography categories.

The University's PR office captured the following awards:
-- Gold in the Video Advertisement category for the APSU “Welcome” commercial, produced by Frank/Best International advertising agency, Nashville, with assistance by APSU staffers Terry Damron, assistant director of marketing, Michele Tyndall, technical editor/production manager, and Steve Wilson, assistant director of Web and multimedia design.
-- Gold, Print Advertisement for “Stand out for Your Work,” planned by Terry Damron and designed by Charlotte Carlin, assistant director of publications.
-- Gold, Feature Article/Alumni Magazine Article for “Making the Right Calls,” written by Melony Shemberger, communication specialist.
-- Gold, Web Page/Site, APSU's main home page, designed by Steve Wilson.
-- Gold, Specialty Item, “The Gov Static Cling,” designed by Charlotte Carlin with photography by Steve Wilson.
-- Silver, Electronic Newsletter, InnerAction faculty and staff weekly e-newsletter, designed and produced by Melony Shemberger.

In addition to the awards, the conference featured discussions on topics related to public relations and marketing and higher education. Three APSU faculty and staff members presented sessions at the conference: Dr. Gregg Steinberg, associate professor of health and human performance, “How to Supercharge Your Energy and Performance at Work,” and Steve Wilson, “Integrating Online Social Media Into Your PR and Marketing”; and Kim McMillan, executive director of community and business relations and a former state legislator, dinner guest speaker on the issue of where higher education is going in Tennessee.

Also, Melony Shemberger, who served as secretary of TCPRA for 2007-09, completed her term as an executive officer at the conference.

Because APSU hosted the spring conference, TCPRA also awarded a $500 scholarship to Rebecca Burke, a senior majoring in communication with a public relations concentration at APSU. She will serve as president of the APSU chapter of the Public Relations Student Society of America for the 2009-10 academic year. She plans to attend the PRSSA Leadership Rally in June in Scottsdale, Arizona, and the PRSA International Conference in San Diego, California, in November. This summer, Burke will intern with the U.S. Navy at Stennis Space Center in Mississippi. -- Melony Shemberger