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GoAPSU Web site ranked among tops in nation

Austin Peay State University officials were notified recently that Austin Peays admissions Web site, GoAPSU, is among the best in the United States as rated by the National Research Center for College and University Admissions (NRCCUA), a nonprofit education research organization.

APSU was among more than 3,000 postsecondary institutions whose Web sites were graded by NRCCUA. This research-based study rates how well college Web sites provide information to potential students and move them from prospect to applicant.
Austin Peay State University officials were notified recently that Austin Peay's admissions Web site, GoAPSU, is among the best in the United States as rated by the National Research Center for College and University Admissions (NRCCUA), a nonprofit education research organization.

APSU was among more than 3,000 postsecondary institutions whose Web sites were graded by NRCCUA. This research-based study rates how well college Web sites provide information to potential students and move them from prospect to applicant.

“We're proud to have our admissions Web site recognized by NRCCUA as one of the leading sites in the nation,” Dr. Sherry Hoppe, APSU president, said. “We know potential students look to admissions sites to provide critical information, and we've made strides to ensure our site meets their needs and shows them what we have to offer.”

The study examined 34 different criteria that were divided into five main categories: Prominence of an admissions office link on the institution's home page; admissions Web page design and ease of navigation; online access to admissions materials; additional admissions information; and ability to contact the admissions office.

To identify Web site features that have the most significant impact on potential students' perception of the site, an e-mail survey was sent to more than 100,000 college-bound high school students, asking them to rate admissions Web sites. Next, more than 3,000 sites were evaluated, with statistical tests used to identify the functional features important to students.

President of NRCCUA Don Munce said, “We congratulate Austin Peay State University for having one of the top admissions-related Web sites.

“Prospective college students are Internet-savvy, and they have come to expect the admissions selections of university Web sites to provide critical information to help them make decisions. As APSU has recognized, a quality Web site can be the difference between a lost prospect and a new student.”

The architecture and design of Austin Peay's admissions Web site were revamped completely last year by Steve Wilson, APSU Web designer, in cooperation with staff in the Admissions Office.

To check out the site, go to http://go.apsu.edu. -- Dennie B. Burke