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Competitors' Corner

April 22, 2003

The University of Tennessee faces internal and external perception problems and is recognized largely for its athletics programs, not its academics, according to a recently completed report.

Educational Marketing Group of Aurora, Colo., conducted onsite interviews with more than 360 faculty and staff members, alumni, students and business leaders at UT's Knoxville, Martin, Memphis and Chattanooga campuses. The company also sent out questionnaires and solicited e-mail comments, according to an article in the April 11 edition of The Tennessean.
April 22, 2003

The University of Tennessee faces internal and external perception problems and is recognized largely for its athletics programs, not its academics, according to a recently completed report.

Educational Marketing Group of Aurora, Colo., conducted onsite interviews with more than 360 faculty and staff members, alumni, students and business leaders at UT's Knoxville, Martin, Memphis and Chattanooga campuses. The company also sent out questionnaires and solicited e-mail comments, according to an article in the April 11 edition of The Tennessean.

The report cited a lack of a singular academically based identity as one problem. UT's messages were confusing, and its visual approaches inconsistent, said the report. Continuing belief among students that student services are inadequate also is a problem.