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APSU Web site pure ‘Gold' in statewide college PR competition

Recently, during the annual meeting of the Tennessee College Public Relations Association (TCPRA) in Gallatin, Austin Peay State Universitys Office of Public Relations and Marketing won several honors, including four Gold Awards.

APSU won the Gold Award in the Print Advertisement Category for its Go for It advertisement. The University of Memphis won both the Silver and Bronze Awards for two ads.
Recently, during the annual meeting of the Tennessee College Public Relations Association (TCPRA) in Gallatin, Austin Peay State University's Office of Public Relations and Marketing won several honors, including four Gold Awards.

APSU won the Gold Award in the Print Advertisement Category for its “Go for It” advertisement. The University of Memphis won both the Silver and Bronze Awards for two ads.

APSU also won the Gold Award in the Video Advertisement category for its 30-second “Go” spot, while Tennessee State University took the Silver Award and the University of Memphis, the Bronze.

APSU won the Gold Award in the Specialty Item category for its car shade with the Go campaign theme and visuals. Belmont University won the Silver Award for its Christmas CD and the Bronze Award for its “GRRR” towel.

APSU won two awards in the Web site category: The “go.apsu” Web page, specifically for prospective students, won the Gold Award, while the “apsu.edu” Web page won the Silver. The University of Memphis won the Bronze Award for its Web site.

In the category of College Viewbooks, APSU won the Bronze Award, with the University of Memphis winning the Silver and Volunteer State Community College, the Gold.

As far as sheer numbers of awards, the big winners were Belmont University (11) and the University of Memphis (16), with the University of Memphis winning “Best in Show.”

Monica Greppin, director of public affairs, Tennessee Tech University, received the 2006 Charles Holmes Award, which recognizes outstanding dedication and service to TCPRA.

According to Doug Williams, president of TCPRA and executive director of marketing and communication for Middle Tennessee State University, the competition included almost 200 entries from 16 public and private colleges and universities across the state. The award-winners were selected by a panel of judges, most of whom work within marketing and advertising firms. — Dennie B. Burke