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APSU takes Gold, Silver, Bronze awards at statewide communication competition

November 4, 2003


When winners in the statewide communication competition were announced in Nashville last month at the annual meeting of the Tennessee College Public Relations Association (TCPRA), Austin Peay State University received several major awards.

TCPRA is a professional organization for public relations, marketing and advancement staff in all public and private colleges and universities throughout Tennessee.
November 4, 2003


When winners in the statewide communication competition were announced in Nashville last month at the annual meeting of the Tennessee College Public Relations Association (TCPRA), Austin Peay State University received several major awards.

TCPRA is a professional organization for public relations, marketing and advancement staff in all public and private colleges and universities throughout Tennessee.

The names of the 2003 award winners were released by John McCall of Doe-Anderson Advertising and Public Relations, Louisville, Ky., who served as one of three out-of-state judges for this year's TCPRA Communication Awards Competition.

In the Feature Article category, APSU won the top two awards. APSU received the Gold Award for the article, “Beyond the Stars. Beneath the Seas,” written by Dennie Burke, executive director of public relations and marketing, and designed by Bill Persinger, graphic design director.

APSU also took the Silver Award for the article, “From the Great White Way to the Quiet Green Pond,” also written by Burke and designed by Persinger.

Belmont University's Glenda Dahlhauser and Wes Aldridge received the Bronze Award in this category.

In the Promotional Campaign category, APSU took the Silver Award for its traditional student recruitment campaign, which included the high school student recruitment publications package, print advertisements, billboards, CD-ROM view book, television spot and radio script. Charlotte Carlin, graphic design manager, coordinated the yearlong production of the multi-piece package of student recruitment publications. Carlin also designed the print ads and billboards. Debbie Denton, marketing manager, was the copywriter for the print and broadcast advertisements. Persinger was the production coordinator for the CD-ROM view book.

Belmont University won the Gold Award and MTSU took the Bronze in the Promotional Campaign category.

In the Special Publications category, APSU won the Bronze Award for the Fall 2002 edition of Austin Peay, the magazine for alumni and friends. Burke is the editor and primary writer for the magazine, and Persinger is the overall graphic designer and photography editor.

MTSU won the Gold and Silver awards in the Special Publications category.

In the Newsletter category, APSU took the Bronze Award for InnerAction, the electronic newsletter for faculty and staff. Denton was the editor; Carlin created the masthead and designed the newsletter, and Burke was a weekly contributing writer.

Tennessee State University won the Gold and MTSU, the Silver, in the Newsletter category.

APSU won the Gold Award in the Specialty Item category for a new facilities guide, titled “A Place to Meet.” The project leader and graphic designer was Carlin. Former communication specialist, Cristina Henley, was the copywriter. Photography and diagrams were by Persinger.

In the Specialty Item category, MTSU won both the Silver and the Bronze awards.

Austin Peay won the Bronze Award for Best of Show, with Belmont University taking the Gold and the University of Tennessee winning the Silver.
—Dennie Burke